TropicSport is a complete sun care and skincare line that protects, cleanses and replenishes the skin. Created to work in the harsh sun of the tropics, it’s made from the most effective natural ingredients on earth and is aimed at extreme sports enthusiasts and eco-conscious consumers. The company rebranded as TropicSport and RADstudio provided them with a new identity and packaging design to support their transition. The project extended to assisting with creative direction for the entire brand including digital assets such as a new website and email campaigns as well as printed materials like booklets, brochures, and more.
Working with three main aspects of the brand - surfing lifestyle, reef-friendly ingredients, and sun protection - we devised a logo that was easily recognizable.
Working with their established color scheme, a style guide was established for use of their logos and identity.
The logo was deconstructed and maximized to create an engaging packaging treatment.